Digital_Encore

70% of marketers never reach their target audience with their message. Many marketers feel that doing a simple Google search and recording some simple data from the internet will allow them to run their marketing campaigns with success. This thinking can be kind of risky. It’s basically saying, I am just going to throw this … Read more

At over 366 feet tall and exterior sizing of 580,000 SQ FT the Vegas Sphere provides an estimated 4.7 million impressions a day and brings in around $450,000 per day or $650,000 per week just to rent the space on a normal week. For the Super Bowl the price is for sure higher. Pretty impressive … Read more

Advertisements and the strategy that goes into their creation has always been impressive to me. One of the most impressive shows of advertising prowess can be seen in the multi-million dollar version that we will see in this year’s Super Bowl. For 30 or 60 seconds businesses put their brand on the line and many … Read more

Every Master’s Tournament win and excellent putt made by the Golfing great was made during the 27-year partnership Tiger Woods had with the athletic giant, Nike. Today we will be analyzing the partnership and the impact that it will have on the branding world. Tiger Woods’ Partnership with Nike With the stroke of a pen … Read more

I was born mimicking commercials on television. As I think back to the best marketing campaigns throughout television history. I am reminded that commercials are not just some annoying pauses to our favorite shows, they really are ways to connect to viewers on a personal level that carries with us for days and even years … Read more