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The Science Behind Targeting your Audience (and why it DOESN’T work)

https://youtu.be/tcUhPDsL7ro 70% of marketers never reach their target audience with their message. Many marketers feel that doing a simple Google…

2 months ago

Pepsi’s Wild Cherry Brand on the Big Screen for Super Bowl LVIII

At over 366 feet tall and exterior sizing of 580,000 SQ FT the Vegas Sphere provides an estimated 4.7 million…

9 months ago

Super Bowl Marketing: Closing Customers in 30 Seconds Flat

Advertisements and the strategy that goes into their creation has always been impressive to me. One of the most impressive…

9 months ago

GOAT Departed: Branding Impact of Nike and Woods Split

Every Master’s Tournament win and excellent putt made by the Golfing great was made during the 27-year partnership Tiger Woods…

9 months ago

Mastering Customer Psychology: A Digital Marketers Secret Ingredient

I was born mimicking commercials on television. As I think back to the best marketing campaigns throughout television history. I…

10 months ago